Bradley Loiselle is a father of 3, married 18 years, is a published author, a serial entrepreneur, has received multiple business awards, sits on advisory boards in both Canada and India, is an avid public speaker, has been featured in Forbes, Entrepreneur, Education World (India), Globe and Mail, Financial Post, CTV, CBC, CJOH and many more. He has built many unsuccessful and successful businesses over his career. His recent company betterU is focused on educating the mass population of India. Coming from a humble beginning and leaving home at the young age of 16, Brad has built his career as an entrepreneur by leveraging the discipline of Project Management where he turned his failed businesses into successful ones.
By 2000, Brad founded a company that became the largest developer and importer of wrapping paper and other paper products in partnership with The Walt Disney Company, Marvel, Nickelodeon, Warner Brothers and many others.
Brad’s ambitions helped expand his company into seven other countries, including moving manufacturing to China. By 2008 after several visits China, his eyes were opened to the lack of access to education faced by many emerging markets. He realized he could make a difference and by 2009 Brad went onto founding iPal Interactive Learning, an online education company. By 2011 his company was acquired and unfortunately the direction was changed from the emerging markets to focus only on North America.
In earlier 2013 after exiting from the acquiring company, Brad refocused his efforts on India and founded Skillsdox, operating as betterU. Over the course of the next following 4 years Brad travelled to India 25 times. His travels focused on understanding the root challenges for education, embracing the culture and working to establish infrastructure, build relationships and partnerships that would support his vision to ‘equalize education’ for all. By 2015 Brad was able to secure a 150 crore marketing investment from Times of India, establish an Indian operating entity, secured content partnerships from some of the largest global educators across KG-12, Skills Development, Exam Preparation, Assessment, Higher-Ed and more.
His company now offers over 8,000 programs and is the first marketplace of its kind. With a growing support team in both Canada, Australia and India, betterU is now primed to becoming India’s leading and largest educational marketplace of 2017. Brad lives by his motto to always Keep Moving 4ward!